The Top 10 Eco-Conscious Fashion Brands of 2021: Sustainable Style at Its Best

Discover the best eco-conscious fashion brands of 2021, offering sustainable style at its finest.

Introduction to eco-conscious fashion brands

In recent years, the fashion industry has seen a significant shift towards sustainability, with more brands and consumers recognizing the importance of making greener choices. This shift is driven by the growing awareness of the climate crisis and the need to protect the planet for future generations. As a result, many players in the fashion industry are now prioritizing eco-friendly practices and materials in their collections.

What sets eco-conscious fashion brands apart

One of the defining characteristics of eco-conscious fashion brands is their commitment to using sustainable materials and production methods. These brands prioritize the use of recycled and upcycled materials, as well as ethical manufacturing processes that minimize environmental impact. Additionally, many eco-conscious fashion brands are transparent about their supply chains and certifications, allowing consumers to make informed choices about their purchases.

• Fabric choices
• Upcycling
• Supply chains
• Production methods
• Certifications to look out for

Avoiding greenwashing in the fashion industry

With the increasing focus on sustainability in the fashion industry, there has also been a rise in greenwashing, where brands falsely market themselves as eco-friendly without substantiating their claims. This has led to confusion for consumers who are trying to make environmentally conscious purchasing decisions. As a result, it is important to look for brands that are transparent about their sustainability efforts and can provide evidence to support their claims.

Importance of sustainability in the fashion industry

Sustainability in the fashion industry is of utmost importance as it directly impacts the environment and the future of our planet. With the rise in awareness about the climate crisis, it has become essential for brands and consumers to prioritize sustainable practices. This shift towards sustainability is crucial for reducing the negative impact of the fashion industry on the environment, such as carbon emissions, water pollution, and waste generation. By embracing sustainable fashion, brands and consumers can contribute to the preservation of natural resources and the overall well-being of the planet.

Benefits of sustainability in fashion:

– Reduction of carbon footprint: Sustainable fashion practices, such as using eco-friendly materials and ethical production methods, help in reducing the carbon footprint of the fashion industry.
– Conservation of natural resources: By opting for sustainable materials and production processes, the fashion industry can contribute to the conservation of natural resources, such as water and energy.
– Minimization of waste: Sustainable fashion aims to minimize waste generation by promoting practices like upcycling, recycling, and responsible disposal of materials.

Sustainable fashion is vital for the future of the fashion industry as it paves the way for a more responsible and ethical approach to clothing production and consumption. By prioritizing sustainability, fashion brands can set a positive example for the industry and inspire others to follow suit. Additionally, consumers can make informed choices and support brands that are committed to sustainable practices, thereby driving positive change in the fashion industry. Ultimately, the importance of sustainability in fashion lies in its potential to create a more environmentally conscious and socially responsible industry for generations to come.

Overview of the top 10 brands for 2021

Sustainable fashion has become a top priority for many consumers, and these 10 brands are leading the way in creating eco-friendly, ethically made clothing. From upcycling materials to using responsible production methods, these brands are setting the standard for sustainable fashion in 2021.

E.L.V Denim

E.L.V Denim is a luxury label based in East London that specializes in timeless, statement designs made from 100% upcycled materials. By using upcycled materials, E.L.V Denim prevents garments from ending up in landfills, making a positive impact on the environment. The brand’s founder, Anna Foster, emphasizes the importance of championing local manufacturing and slow fashion to create a sustainable future for the fashion industry.

Ninety Percent

Ninety Percent is committed to responsible, sustainable practices and donates 90% of its profits to the people who make its collections happen and to five worthwhile causes. The brand offers soft, modern tailoring and new silhouettes, all designed to complement each other and create a forever wardrobe. Creative director Elliot Atkinson prioritizes sustainability in the brand’s supply chain and production methods.

House of Marici

House of Marici is an accessories brand that creates environmentally conscious alternatives to luxury leather handbags. Using plant-based materials, the brand’s founder, Amanda Navaian, is dedicated to sustainability and emphasizes the use of natural products over synthetic alternatives to promote a more sustainable fashion industry.

Sézane

Parisian brand Sézane focuses on limited-quantity items and operates with an alternative model that is creative, innovative, and eco-friendly. Founder Morgane Sézalory emphasizes the brand’s responsible production model, which has no intermediaries, flash sales, or overproduction, and has led to the brand being B-Corp Certified.

Brøgger

Danish label Brøgger is committed to low-impact production and creating a balance between masculine and feminine aesthetics through sharp tailoring and soft silhouettes. Designer Julie Brøgger believes in choosing a more sustainable way to produce and work, despite the challenges, to future-proof the brand and continue improving sustainable practices.

Stella McCartney

Stella McCartney is known for designing ethically and challenging stereotypes about eco-friendly fashion. The brand never uses leather or fur and focuses on protecting endangered forests, demonstrating a deep commitment to sustainability and innovation in the fashion industry.

Gabriela Hearst

Gabriela Hearst is a designer committed to sustainability, with around 25% of her collections made from dead stock materials that would have otherwise ended up in landfills. She emphasizes that sustainability is not just about talking, but about taking action and making a real difference in the fashion industry.

Mother of Pearl

Creative director Amy Powney has reworked the entire supply chain of Mother of Pearl to introduce natural fibers, transparent manufacturing, and a socially responsible approach to suppliers. The brand focuses on creating contemporary, wearable pieces with a conscience, emphasizing transparency and giving consumers the power to make informed choices.

Omnes

Omnes is a sustainable fashion brand launched in 2021 with the mission of making sustainable fashion accessible to all budgets. The brand’s products are responsibly sourced and accessibly priced, making sustainable fashion more attainable for a wider audience.

Brother Vellies

Brother Vellies is a luxury footwear label that keeps traditional African design practices and techniques alive through its collections. The brand works with artisans from around the world to create footwear using sustainable materials and techniques, emphasizing the importance of sustainability in the fashion industry.

Brand 1: Sustainable practices and materials

E.L.V Denim is a luxury label based in East London that specializes in timeless, yet statement designs made from 100 per cent upcycled materials. By using upcycled materials, the brand ensures that garments don’t end up in landfills and harm the planet. The founder, Anna Foster, believes in championing local manufacturing and slow fashion, and is committed to leading by example to encourage others to embrace sustainable practices. This commitment to upcycling and incorporating design and luxury tailoring into a successful business model sets E.L.V Denim apart as a sustainable force for good in the fashion industry.

Ninety Percent is a brand that puts responsible, sustainable practices above all else. The brand donates 90 per cent of its profits to the people that make the collections happen and five worthwhile causes. With a focus on soft, modern tailoring and new silhouettes, Ninety Percent offers high-quality, eco-friendly collections that are perfect for capsule dressing and building a forever wardrobe. The creative director, Elliot Atkinson, emphasizes the importance of aligning supply chain and process with sustainability at the brand’s core, making lasting change a priority.

House of Marici is an accessories brand that creates environmentally conscious alternatives to luxury leather handbags. Founded by Amanda Navaian, the brand uses plant-based materials and sustainable practices to ensure that great style doesn’t come at the cost of the environment. Navaian’s commitment to using natural products rather than synthetic alternatives, such as Piñatex, reflects the brand’s dedication to true sustainability and creating a positive impact on the planet.

Unique styles and designs

Sustainable fashion brands are known for their unique styles and designs that set them apart from traditional fashion labels. From upcycled materials to innovative fabric choices, these brands offer a range of options that cater to different tastes and preferences. Whether it’s timeless, yet statement designs made from 100 per cent upcycled materials or contemporary, wearable pieces crafted from natural fibres, there is something for everyone in the world of sustainable fashion.

One of the defining features of sustainable fashion brands is their commitment to exceptional craftsmanship. These brands work with artisans from across the globe to create collections using traditional design practices and techniques. From hand-carved wood to floral-dyed feathers, every piece is meticulously crafted to ensure the highest quality and attention to detail. This dedication to craftsmanship results in unique, one-of-a-kind pieces that stand the test of time.

Sustainable fashion brands are constantly pushing the boundaries of traditional fashion by using innovative materials and techniques. From plant-based alternatives to luxury leather handbags to responsibly sourced fabrics, these brands are at the forefront of eco-friendly fashion. By embracing new technologies and sustainable practices, they are able to create stylish, modern pieces that don’t sacrifice quality or design. This commitment to innovation sets them apart and makes them leaders in the fashion industry.

Positive impact on the environment

Sustainable fashion brands have a positive impact on the environment by reducing the amount of waste generated in the fashion industry. By using upcycled materials, such as E.L.V Denim’s 100% upcycled designs, these brands prevent clothing from ending up in landfills and contribute to a more circular economy. In addition, brands like House of Marici are using plant-based materials, such as Piñatex made from pineapple leaves, to create environmentally conscious alternatives to luxury leather handbags. By choosing natural products over synthetic alternatives, these brands are helping to reduce the environmental impact of fashion production.

Reducing carbon footprint

Many sustainable fashion brands, like Gabriela Hearst, are taking steps to reduce their carbon footprint. For example, Hearst staged the first carbon-neutral fashion show during New York Fashion Week and works with EcoAct to minimize the brand’s environmental impact. By using dead stock materials and working with artisans who hand-make designs, these brands are able to create high-quality, long-lasting pieces while minimizing their contribution to greenhouse gas emissions.

Supporting ethical practices

Sustainable fashion brands also have a positive impact on the environment by supporting ethical practices throughout their supply chains. Brands like Mother of Pearl have introduced transparent manufacturing and socially responsible approaches to suppliers, ensuring that their products are made with integrity. By prioritizing fair wages and sustainable sourcing, these brands are promoting ethical and environmentally friendly practices within the fashion industry.

Brand 2: Commitment to ethical production

Sustainable fashion brand E.L.V Denim is committed to ethical production, with a focus on upcycling materials to create timeless, yet statement designs. Founder Anna Foster believes in championing local manufacturing and slow fashion, leading by example to show that upcycling can be a successful business model. By incorporating design and luxury tailoring into their upcycled garments, E.L.V Denim sets itself apart in the industry and strives to be a sustainable force for good in fashion.

Key Points:

– Championing local manufacturing and slow fashion
– Incorporating design and luxury tailoring into upcycled garments
– Leading by example to inspire others in the industry

Ninety Percent is another brand with a strong commitment to ethical production, prioritizing responsible and sustainable practices in all aspects of its business. The brand donates 90% of its profits to the people involved in creating its collections and supports five worthwhile causes. Creative director Elliot Atkinson emphasizes the importance of aligning a supply chain and process with sustainability at its core, ensuring that the brand’s ethics are reflected in its design practices and commitment to lasting change.

Key Points:

– Donating 90% of profits to support people and causes
– Aligning supply chain and process with sustainability
– Commitment to lasting change and ethical production practices

Use of eco-friendly dyes and fabrics

Sustainable fashion brands are making a conscious effort to use eco-friendly dyes and fabrics in their collections. Traditional textile dyeing processes can be extremely harmful to the environment, as they often involve the use of toxic chemicals and large amounts of water. However, eco-friendly dyes are derived from natural sources such as plants, fruits, and vegetables, and they are free from harmful chemicals. Additionally, sustainable brands are opting for fabrics made from organic materials such as organic cotton, hemp, and bamboo, which have a lower environmental impact compared to conventional fabrics.

Benefits of eco-friendly dyes and fabrics

– Reduced environmental impact: Eco-friendly dyes and fabrics are produced using sustainable methods that minimize harm to the environment. This includes using natural resources responsibly and reducing pollution.
– Healthier for workers: Traditional dyeing processes can expose workers to harmful chemicals, leading to health issues. Eco-friendly dyes and fabrics provide a safer working environment for textile workers.
– Biodegradability: Eco-friendly dyes and fabrics are often biodegradable, meaning they can naturally decompose without leaving behind harmful residues.

Examples of eco-friendly dyes and fabrics

– Indigo: A natural dye derived from the indigofera plant, indigo is commonly used in sustainable denim production.
– Organic cotton: Grown without the use of synthetic pesticides and fertilizers, organic cotton is a popular choice for eco-friendly fabrics.
– Tencel: Made from sustainably sourced wood pulp, Tencel is known for its softness and breathability, making it a preferred eco-friendly fabric for clothing.

By prioritizing the use of eco-friendly dyes and fabrics, sustainable fashion brands are taking significant steps towards reducing their environmental footprint and promoting a more sustainable future for the fashion industry.

Contribution to social and environmental causes

E.L.V Denim is committed to championing local manufacturing and slow fashion, encouraging others to do the same. By using 100% upcycled materials, the brand ensures that garments do not end up in landfills, contributing to a more sustainable fashion industry. The brand’s dedication to upcycling and incorporating design and luxury tailoring as a successful business model sets them apart as a sustainable force for good in fashion today.

Ninety Percent donates 90% of its profits to the people involved in making their collections happen and supports five worthwhile causes. By prioritizing responsible and sustainable practices, the brand is making a significant contribution to social and environmental causes. Their commitment to donating a large portion of their profits sets them apart as a brand that is dedicated to making a positive impact in the fashion industry.

House of Marici creates environmentally conscious alternatives to luxury leather handbags by using plant-based materials. By launching their brand on World Earth Day and utilizing plant-based materials in all their collections, they are contributing to environmental causes by promoting the use of natural products over synthetic alternatives. Their commitment to using sustainable materials sets them apart as a brand that is focused on environmental conservation.

Brand 3: Innovative approach to sustainable fashion

Sustainability is a top priority for many brands in the fashion industry, and Brand 3 is no exception. With an innovative approach to creating eco-friendly and ethically made clothing, Brand 3 sets itself apart by prioritizing sustainable practices in every aspect of its business.

The brand has implemented unique strategies to reduce its environmental impact, such as using upcycled materials, embracing local manufacturing, and incorporating sustainable production methods. By doing so, Brand 3 aims to lead by example and inspire others to champion sustainability in the fashion industry.

In addition to its commitment to sustainability, Brand 3 also focuses on creating high-quality, stylish pieces that appeal to conscious consumers. By offering timeless designs that are made to last, the brand encourages shoppers to invest in clothing that aligns with their values and contributes to a more sustainable future.

Overall, Brand 3’s innovative approach to sustainable fashion sets it apart as a leader in the industry, demonstrating that it’s possible to create beautiful, eco-friendly clothing without sacrificing style or quality. With a focus on sustainability and a dedication to making a positive impact, Brand 3 is paving the way for a more sustainable future in fashion.

Emphasis on reducing carbon footprint

Many sustainable fashion brands are placing a strong emphasis on reducing their carbon footprint. This includes implementing eco-friendly production methods, using renewable energy sources, and reducing waste throughout the manufacturing process. By focusing on these initiatives, brands are able to minimize their impact on the environment and contribute to a more sustainable future for the fashion industry.

Implementing renewable energy sources

Some sustainable fashion brands are taking proactive steps to reduce their carbon footprint by implementing renewable energy sources in their production facilities. This can include using solar or wind power to generate electricity, reducing reliance on traditional energy sources that contribute to greenhouse gas emissions. By embracing renewable energy, brands are able to significantly decrease their environmental impact and promote a more sustainable approach to fashion production.

• Installing solar panels
• Using wind turbines
• Investing in energy-efficient technologies

Reducing waste throughout the manufacturing process

Another key aspect of reducing carbon footprint in the fashion industry is minimizing waste throughout the manufacturing process. This can involve implementing efficient production methods, recycling materials, and finding innovative ways to repurpose or upcycle unused resources. By focusing on waste reduction, sustainable fashion brands are able to lower their overall environmental impact and contribute to a more circular and sustainable fashion economy.

• Implementing lean manufacturing practices
• Recycling and repurposing materials
• Minimizing packaging waste

Recognition for eco-friendly initiatives and achievements

Sustainability in the fashion industry has become increasingly important, and it’s essential to recognize brands that are making significant eco-friendly initiatives and achievements. By acknowledging and celebrating these efforts, we can encourage more brands to follow suit and create a positive impact on the environment.

Industry Awards and Certifications

Many eco-friendly fashion brands have received recognition through industry awards and certifications. These accolades not only validate the brand’s commitment to sustainability but also serve as a benchmark for other brands to aspire to. Certifications such as B-Corp, Fair Trade, and Global Organic Textile Standard (GOTS) are highly regarded in the industry and demonstrate a brand’s adherence to ethical and sustainable practices.

Collaborations and Partnerships

Another way in which eco-friendly fashion brands receive recognition is through collaborations and partnerships with like-minded organizations. By joining forces with environmental groups, non-profits, or other sustainable brands, these fashion labels can amplify their message and reach a wider audience. Collaborative initiatives often lead to increased visibility and credibility for the brand, as well as the opportunity to engage in impactful projects that benefit the planet.

Media Features and Publicity

Media features and publicity play a crucial role in recognizing eco-friendly fashion brands. When reputable publications and platforms highlight the efforts and achievements of sustainable fashion labels, it not only raises awareness but also positions these brands as leaders in the industry. Positive press coverage can attract new customers, investors, and partners, further solidifying the brand’s position as a sustainable force in the fashion world.

Brand 4: Incorporation of upcycled and recycled materials

Using Upcycled Materials

Brand 4 is committed to incorporating upcycled materials into their fashion collections. Upcycling involves taking discarded materials or products and repurposing them into new items, thereby reducing waste and environmental impact. By using upcycled materials, Brand 4 is able to create unique and sustainable pieces that contribute to a circular economy.

Utilizing Recycled Fabrics

In addition to upcycled materials, Brand 4 also prioritizes the use of recycled fabrics in their designs. This means that they source textiles made from recycled materials such as plastic bottles, discarded clothing, or other post-consumer waste. By incorporating recycled fabrics into their products, Brand 4 is able to reduce the demand for new raw materials and lessen the amount of waste sent to landfills.

Commitment to Sustainability

Brand 4’s incorporation of upcycled and recycled materials reflects their commitment to sustainability and environmental responsibility. By choosing to work with these eco-friendly materials, the brand is able to create fashion pieces that not only look good but also contribute to the preservation of the planet. This dedication to sustainable practices sets Brand 4 apart as a leader in the fashion industry’s efforts to reduce its ecological footprint.

Emphasis on circular fashion and closed-loop systems

As the fashion industry continues to make strides towards sustainability, there is an increasing emphasis on circular fashion and closed-loop systems. Circular fashion aims to reduce waste and keep products and materials in use for as long as possible, ultimately creating a closed-loop system where items are recycled and repurposed rather than discarded. This approach to fashion production and consumption aligns with the principles of a circular economy, where resources are reused and recycled to minimize environmental impact.

Benefits of Circular Fashion

– Reduces waste: Circular fashion minimizes the amount of clothing and textiles that end up in landfills, contributing to a more sustainable approach to fashion.
– Conservation of resources: By reusing and recycling materials, circular fashion helps conserve natural resources and reduces the need for new raw materials.
– Lower environmental impact: Closed-loop systems in fashion production can lead to a reduction in energy consumption, water usage, and greenhouse gas emissions, contributing to a healthier planet.

Challenges and Opportunities

While the concept of circular fashion presents numerous benefits, there are also challenges to implementing closed-loop systems in the fashion industry. These challenges include technological limitations, supply chain complexities, and consumer behavior. However, as more brands and consumers embrace the principles of circular fashion, there are opportunities for innovation, collaboration, and positive environmental impact. By working together, the fashion industry can continue to make progress towards a more sustainable and circular approach to fashion.

Collaboration with local communities and artisans for sustainable sourcing and production

At E.L.V Denim, we believe in collaborating with local communities and artisans to ensure sustainable sourcing and production. By working closely with local craftsmen and women, we are able to support traditional skills and techniques, while also promoting fair wages and ethical working conditions. This collaborative approach not only helps us create unique and high-quality products, but also contributes to the preservation of cultural heritage and sustainable livelihoods.

Key points:

– Partnering with local artisans and communities to source materials and produce garments
– Promoting fair wages and ethical working conditions
– Supporting traditional skills and techniques
– Contributing to the preservation of cultural heritage and sustainable livelihoods

Ninety Percent is committed to collaborating with local communities and artisans for sustainable sourcing and production. We work with skilled craftsmen and women from around the world to create our collections, ensuring that traditional techniques and craftsmanship are preserved and valued. By engaging in fair trade practices and ethical partnerships, we strive to support local economies and empower communities while promoting sustainable and responsible production.

Key points:

– Engaging in fair trade practices and ethical partnerships
– Supporting local economies and empowering communities
– Preserving traditional techniques and craftsmanship
– Promoting sustainable and responsible production

House of Marici places a strong emphasis on collaborating with local communities and artisans for sustainable sourcing and production. We are dedicated to working with skilled craftsmen and women to create environmentally conscious alternatives to luxury leather handbags. By partnering with local artisans, we are able to harness traditional skills and techniques, while also contributing to the preservation of cultural heritage and sustainable livelihoods.

Key points:

– Working with skilled craftsmen and women to create environmentally conscious alternatives to leather
– Harnessing traditional skills and techniques
– Contributing to the preservation of cultural heritage and sustainable livelihoods
– Promoting sustainable and responsible production practices

In conclusion, there are many eco-conscious fashion brands that are leading the way in sustainability and ethical practices. By choosing to support these companies, we can all make a positive impact on the environment and the fashion industry as a whole.